3TC Design
Develop a brand mark, brand story and visual language for a startup boutique design studio that had an emphasis on the personal approach to their design process and business. The overlapping circles represent the team with over 20 years of industry experience, interacting and working collectively throughout the entire process. It is a symbol of diverse backgrounds, diverse mindsets and diverese conversations working together to deliver exceptional creative. The color pallet is a reference to a symbol we interact with on a daily basis, a stoplight. Through the design process there are times to stop, connect, engage and listen and other times to go, go, go and push the creative limits and boundaries.
BRAND MARK
Total Connectivity: A focus on making intuitive connections with consumers, by leveraging relevant insights, trends and competitive analysis.
Total Collaboration: Our approach to each and every project both internally and externally from concept to shelf.
Total Creativity: The result of our commitment to the business, the client, and to the work